Online Marketing Videos – 4 of the Best Tips You’ll Ever Find

If you consider yourself a beginner when it comes to making online marketing videos, we have some great tips for you. After all, your real goal is to be successful right from the start. So let’s have a look at 4 of the best tips you’ll ever find.

Best Tip #1 Don’t Make Your Video a Lonely Video
One of the most common mistakes beginners make is to sink their entire budget into one high quality video and hope that they get the success they are hoping for from that video. The vision is to instantly create brand recognition and step ahead of the competition increasing their revenue ten-fold.

Let’s rewind. While this can happen, it’s not the norm and you are gambling your entire video budget on one production. A wiser choice would be to create a series of videos. Don’t make one video and leave it hanging there all by itself. View your video as part of an ongoing marketing campaign, so when you begin to create your video think of a dozen or so topics that tie together that you could produce a video for each. The videos can be short – in fact, viewers have a short attention span, so the faster you can get to the point and give them the important information the better. So instead of investing your entire budget in one video why not break it into at least six videos or even more.

Best Tip #2 Reduce Reuse Recycle
Before you spend a bunch of money to create your video, first look at what you have handy. Perhaps you have some sales material from your supplier, perhaps there is industry material available, consider using staff interviews or guest interviews, include customers in your video, do a tour of your facilities or office, try doing a ‘day in the life,’ video. Just get creative and use what’s around you to keep costs down and make your videos really interesting.

Best Tip #3 Take Advantage of Events
This is yet another way to get some great content for your video. Events provide some great opportunities for material. You may be able to capture live product demos, presentations you do or another member of your company does, interview with speakers and visitors, etc. The key is to be creative and take advantage of the resources that are there for you to use. That’s how you can really make interesting videos and keep your costs down.

Best Tip #4 Make Videos That Work on All Devices
The number of professionals that are accessing content while they are on the go keeps growing. The number of individuals professional and non-professionals, your potential customers are busy and they are taking advantage of smartphones, tablets, iPads, and other mobile devices. That means you need to make sure that you create a video that will work across all devices. This will give you the maximum exposure and distribution, which equates to the highest sales opportunities.

If you incorporate these 4 best tips into your online marketing video, you are setting yourself up for success.

Success in blogging does not happen overnight.

While building your blog, it is important to create relationships with other individuals who have similar interests. You cannot produce your own solitary island of articles without any kind of external interaction. Most new bloggers do not understand the importance of knowing people and sharing with other bloggers and consequently, they end up missing an opportunity. The network you create is what contributes to the eventual success that you are hoping for.

Commenting
Blog commenting is one of the easiest way to create a network. The greatest mistake that you can make while commenting is posting a nondescript ‘great post’ and moving on. If you have genuine interest in the topic, take a moment to share your exact thoughts. Do not blend in with the crowd. Also, if people comment on your blog, do not ignore them. Give meaningful replies that will are relevant and inspiring.

Follow Other Bloggers
Do not be that writer who keeps everything to themselves. When you get an alert that a fellow blogger is following you, it is rude to not (at the very least) check out their work. You do not have to follow all the people that like your work but ignoring them all makes you look selfish. If you randomly find a good writer, follow them and emulate their positive patterns.

Share Links to Other Blogs
There are plenty of blogs that are related to your own. If you find a blogger with good content, you can include a link within your post. Whether they have similar or differing views or products, you can create a relationship with them and learn a few things from them. It is a good strategy to get people talking. You can also share blogs on your social network pages.

Guest Posts
There are plenty of opportunities for guest posts. Do not submit a post on an unrelated topic to a popular blogger and expect to have it considered. Share something of interest to those that love the blog already and it will work in your favor. You can also allow guests to share posts on your own page.

Write Response Blogs
A lot of bloggers shy away from this because they see it as a lack of originality. On the contrary, it is a double-edged sword that allows you to explore your ability to come up with new material on a predetermined topic while at the same time generating a lot of interest. Use these tips to create a strong blogging network and you will find what you seek.

7 Social Media Facts You Probably Didn’t Know

Social media marketing has made it more obvious than ever that customer engagement is the key to success. It has emerged as a powerful promotional tool for businesses to interact with their audience. Yet, there are businesses that hesitate to adopt it because of myths associated with it. Social networking is more than just a pastime that involves random tweeting on Twitter or commenting on blogs and posting Facebook status updates.

Here’s a look at some of the most popular 7 Social Media Facts You Probably Didn’t Know

1. Unless you are on every social media network, you can’t succeed
This alone puts off most marketers because the time investment is significant. Spreading one thin over a number of sites without specific goals and action can indeed be a waste of resources. Rather than the number of networks, it is more about how the business leverages and uses a particular network to get results. It is best to focus on one network at a time, get established and then proceed to the next.

2. It can substitute direct marketing
The fact is, while social media is certainly popular, it can never replace direct marketing. Online networking is convenient but human interaction is always preferred.

3. If you use social media you don’t need a website
Businesses are aware that websites are a necessary component of their online presence. No matter how many social networks one belongs to, publishing to a website or at least a blog is mandatory and there is a solid reason why. Content is the acknowledged King that drives search traffic. It is important for SEO in Belfast. Even if you have profiles on many networks, the ultimate aim is to motivate people to visit your website where there is unique content. A website is a branding tool where you can control your content, display and sell your products and services. You own your website and complement it with your social media presence in Northern Ireland, so that you can reach your prospective customers.

4. ROI cannot be measured
In business, it is important to monitor and measure the return on investment for every activity in order to be profitable. Social media ROI can be measured using analytics tools through which visitors and their actions can be tracked. This helps the marketer decide what to focus on and which links are most active.

5. It is too time-consuming
Social marketing can be achieved by just dedicating a few minutes a day and using social media dashboards to plan and schedule posts. It is about the effective use of various tools to use it to advantage and it takes discipline.

6. It is not suitable for our business
Any business that intends to succeed, build its brand, attract new customers and make its SEO work needs social media in Northern Ireland.

7. My customers don’t use it
It is False. Customers, new and old are on social networks. It is where people connect. It is not enough to create one profile page and hope people will rush in.

Not everyone can succeed at social networking. It takes research, active participation, dedicated effort and a commitment to consistent efforts based on a strong strategy. Smart businesses outsource the process to Belfast SEO experts who understand and help them achieve their goals.

How Your Business Coach Can Help You Grow Your Business

Your business is doing okay, but you’d like to see it grow and prosper. That doesn’t seem to be happening. If you are wondering what you should do, it’s a place many business owners find themselves. A good place to start is with a business coach, who can help you to grow your business.

A Business Coach Helps You to Navigate Market and Economic Changes
You are very aware that you need to grow your business, but for that to happen and for you to grow you will have to learn more. It’s hard keeping up with changes in the industry, never mind the changes that occurring on a global business scale. Trying to figure out how to improve your role in the mix can be a bit daunting. Business education is now in a new realm with business coaching and business mentoring replacing the more traditional form of consulting, seminars and books. So if you want to get it right it’s time to turn to your business coach.

Business Coaches Can Establish Accountability
Your business coach is going to hold you accountable, to demand you see results and to demand you see a profit. Your business coach is someone who can push you, challenge you, encourage you to think outside the box, and congratulate you when you succeed. It can be a lonely job being the owner and you often don’t have the sounding board that you desire or need. A trained business coach can help you to solve the problems that arise and to turn these situations into opportunities.

Business Coaches Can Offer You a Second Opinion From Another Expert
You need a business coach to demand results and hold you accountable. You need a business coach who can see through the maze and who isn’t blinded by the industry or that fact that there is too much competition. You want a business coach who can keep his or her eye on the prize. That’s a powerful combination for you.

Like your life, running your business can be challenging and there can certainly be ups and down. Sometimes it’s the simplest of things that hang you up and you can’t work your way through it. A business coach cannot only offer you a second opinion, they can be a great sounding board to help you get over your stumbling block.

Why not join the thousands of small businesses that are turning to business coaches for help growing their business.

5 Ways On How To Stop Procrastinating

Procrastination is among the most crippling behavioral and psychological traits there is. Are you among those people blocked, stopped, or sidelined by this? Perhaps many people are in constant battle with trying to get solutions on how to stop procrastinating so that they can change their operation modes. Procrastinating is affecting everyone ranging from people working in the corporate world, housewives to students. 

Statistics have shown that 20% of the world’s population grieves from procrastination and this number has quadrupled in the last 20 years. The major cause of procrastination and lack of motivation is confusion, vagueness and a fuzzy mind about what you need to do and for what reason. If you are serious about wanting to stop procrastination, then check out the following 5 ways on how to stop procrastination:

#1: Focus on your goals
This is among the effective ways of stopping procrastinations. The more you maintain your focus on your goals the easier it becomes to handle procrastination and laziness. You can maintain your focus by doing simple things that can assist you in remembering your goals several times in a day. Things such as writing a post-it-note about your objectives and pasting it on a place where you will always see. You can also read your goals several times in a day. You can also visualize yourself having attained your objectives. Such practices will help you remain focused to your goals and hence solve procrastination.

#2: Get good night’s rest and Exercise regularly
This may sound like a corny cliche but it’s very true. Research has shown that a human being has more energy, can think better and able to prioritize excellently when he/she exercises consistently and sleeps well.

#3: Set healthy deadlines
When you have goals to be achieved, set healthy deadlines to accomplish them. By setting a definite time frame for yourself, you can curb this procrastinating habit. Ensure that the deadline is realistic to avoid burdening yourself as unrealistic deadlines makes you more prone to procrastination.

#4: Get it done, not perfect
Most people immerse themselves into perfectionism. Don’t work too long to get everything perfect, the idea is to ensure it is done but not perfect. You will have first drafts, in each step then when it’s done you go again editing, refining as you want. Besides part of any endeavor is consistently refining things as you get response on what is not working. Success means getting what is right and not what’s so effective. Therefore avoid perfectionism because it leads to procrastination.

#5: Do something difficult
Hardship or difficulty is always inevitable in your live and they must be part of live. The sooner you get accustomed the better. If you have a behavior of evading things that may discomfort you, then you need to begin doing these hard things. Begin with things that cause small discomfort. By occasionally doings things against your will, you are exercising your willpower and also developing mental toughness to face difficulties when you meet them in your life. This way you will no longer be anxious and there will be no need to procrastinate difficult things.

Follow these strategies and surely you’ll see yourself going forward in the right direction.

Facebook Messenger App Voice-To-Text Feature Being Tested

Facebook Messenger lets you to send voice clips to your friends without ever typing any text. But Facebook isn’t done with this feature yet, because now they are testing a Messenger feature that will allow users to read voice clips they receive rather than having to play them. This will very useful to users that are in a place that’s really loud, like a concert or in a quiet space like a library. Users don’t always have the opportunity to listen to a message.

If you want to send a voice message using Facebook Messenger, all you need to do is tap on the microphone icon and then record their message. With the new interface. Once you send your message, Facebook will transcribe it. The recipient will find it beside the voice message icon with three lines. The user will tap the icon and see a visual transcription of the voice message sent to them. The transcript accuracy will depend on the clarity of the initial message, accents, and interference. 

Facebook plans to start by testing the feature on a small scale to see what users think of this service and whether they would like to see it offered on a broader scale. Time will tell how it is received and liked.

The technology isn’t new and Facebook is definitely not first on the scene. The Facebook voice-to-text feature will work much like Google Voice works, which turns voicemail messages into text and then sends it to the users’ inboxes.  Google Voice transcription certainly still has tons of room to improve as it still makes plenty of errors, but it seems over time it’s been getting better. Facebook Messenger will have the same growing pains.

Why now? Well, just recently Facebook bought Wit.ai, a speech recognition company that offers an API for developers to add voice control to their products with just a couple of code lines. More than 6,000 developers have taken advantage of this tool and is powering hundreds of devices and apps. Facebook’s goal is to connect everyone and create an incredible experience for the more than 1.3 billion users – technology that understands natural language can play an important role.

It was just last year that Facebook was heavily criticized for making the Messenger app a stand alone app from the Facebook app. Yet today Facebook Messenger app has more than 500 million users sending over 10 billion messages every day.

Herbal Skin Care

With people becoming more interested in natural products, herbal skincare has seen a boom in recent years.
This has happened to some extent due to the manufacturers of skincare products realizing that people are interested in natural solutions and by supplying it on a large scale more people can take advantage of herbal skincare.

Prior to the manufacturers getting involved, the only way you could get hold of herbal skincare would be by creating the products yourself or relying on small manufacturers who had to charge a premium to cover their costs.

While a lot of the herbal skincare products that on the market have additional ingredients in them to preserve their shelf life, the majority of the ingredients are still natural and that is what is important to most people.

Many people find these herbal skincare products are a lot easier on the skin although with any product, for people with sensitive skin, it is wise to test samples first.

One of the best natural skincare products is Aloe Vera.
As an extract from the aloe plant, Aloe Vera is often used for healing purposes for cuts and burns.
If you’ve been over exposed to the sun Aloe Vera is an excellent solution to remove any pain and assist with the healing process.

Many of the top brand manufacturers of skincare products add Herbal ingredients to their products due to the added benefits that can be gained from using natural extracts.

Extracts such as dandelion, chamomile, rosemary and so on are finding their way into more and more top brand face care products.

Essential oils have been used for years in skin care products.
As demand continues to increase for the use of natural ingredients you’ll find more opportunity to continue using your favorite manufacturer products while moving towards a more natural approach that can only be good for your skin.

Make a Professional Online Marketing Video on a Budget

If you’ve decided to get involved with online video marketing, you may be considering using a professional video production company. This can be a great idea, as you’ll get a top quality video. However, if you are like many small businesses your budget is small and your need great. This may inhibit your ability to hire a professional video company. This shouldn’t stop you – you may not be aware that making your own online marketing video is not nearly as difficult as you might think.

Start by taking advantage of the many free video editing software programs. You might already have the equipment you need – a microphone and a webcam, and you need a plan. Let’s have a look at what you need start producing your own video on a budget.

A Quality Microphone
If there is one thing you need to buy that’s of the highest quality, it is your microphone. Viewers will put up with grainy or choppy video, and they’ll live with pictures and without animation, but if the sound is poor they’ll hit the back button so fast you won’t even be able to say ‘bye.’ There are a number of good quality mikes available for a reasonable price. The Samson G Track USB microphone is one of them. Another is the Yeti, which is made by Blue Microphones. Take a little time to review the pros and cons of the many microphones on the market that fits your budget.

A Quality Camera or Webcam
Depending on the type of video you will be doing, you’ll need either a quality video camera or a webcam. While a lot of online marketing videos can be shot using a webcam, if you are planning to do live action you’ll need the right camera. Look for something that does live streaming video like the Sony Bloggie HD for around $129. While you shouldn’t expect professional quality from this gem, it is reasonable for doing blogs, video tutorials and video marketing.

You might also want to capture screen shots right from your computer. This is especially useful when doing tutorials. There are plenty of free programs that can do this for Snipping Tool and Screencasts are two such programs. They are easy to use and give you the opportunity to create professional looking videos.

If money is no object and you have the budget to hire a professional, then do so, but if you are like most entrepreneurs with small businesses, money is an object. In which case you can take the project on yourself with only a small investment in equipment.

There are hundreds of ways by which you can bring in more traffic into your blog.

However, to draw in huge amounts of traffic, you have to come up with long-term strategies that will not only bring but also ensure that your traffic is consistent. The top three ways by which you can make this happen is through:

Social Networking:
Social networking basically includes the integration of both the social media as well as the social bookmarking sites. To effectively benefit from the social media, it’s wise to have accounts dedicated to your blog within the top social media networks such as Twitter and Facebook. The reason why this is so important is that, you can easily share your blog posts on these accounts and if your followers like the content, they too will end up sharing and recommending them to their friends and followers. The same applies to the social bookmarking sites. The top ones include Digg, Reddit and StumbleUpon.

In addition to this, you could take part in discussion forums, respond to all of your readers’ comments, and also include a URL link on your email signature.

High Quality Content:
Content is everything. The main reason why people visit your blog is to read the content. How then can you make it captivating enough such that they keep on reading and coming back for more? To start with, you ought to come up with catchy headlines followed by quality content, and content that correlates with the heading. Also, make sure that the content is easy to read, up to date and is posted regularly. Although SEO optimization is good, if the content is great, then there’s no use focusing on keywords and key-phrases. And, if including pictures, name them accordingly so that, when one is searching for images, yours can appear on top. Lastly, every once in a while, create controversial content that’s likely to draw in a lot of debate.

Offline Promotions:
The last strategy that is guaranteed to drive huge amounts of traffic to your blog would be through offline advertising. Basically, this would involve including a URL link on your business cards, telling your friends, family and colleagues about it, taking part in blogging conferences and other special and networking events. Despite being a little old-fashioned, buzz, or rather, word of mouth, still has a lot of influence.

Executing these three simple strategies will therefore see you having not just a huge amount of traffic, but a lot of prominence and authority on the blogosphere.

5 Top Social Media Tools

Managing your social media presence can be a very complex task if you are doing everything on your own. Fortunately, there are social media tools that you can use to manage your accounts easily. The following are some of those tools.

HootSuite

There is so much that you can do with HootSuite on your social media sites, for instance viewing streams of multiple social channels in a single place, publishing more on the sites, getting detailed analytics on the performance of the sites using charts and graphs and so on. It is a tool of choice for many social media professionals as well as small businesses. There is a free version that is suitable for one user and up to five social media profiles. To be able to use it for unlimited social profiles and benefit from other premium features, you will need to get HootSuite Pro.

Buffer

This tool allows you to schedule posts throughout the day. You will like its simplicity and streamlined interface. It allows you to compose updates and publish them on Twitter, Facebook, Google Plus, LinkedIn, or you can also use it to publish the updates on all these social media platforms at once. You can also use it to view analytics and get insights on the performance of your social profiles.

Mention

If you would like to monitor the web as well as performance of your social medial channels, Mention is the tool you need. With it, you will be able to pick up important conversations that are worth responding to. It allows you to get the most comprehensive understanding of what your customers are saying about the products and services you are offering in your business.

Feedly

Feedly allows you to easily organize and view the blogs that you follow. You can use it to read through posts that have been published on different blogs. It also lets you comment and interact with different people and communities that you follow online efficiently. You can easily use it to find and add feeds that you are interested in and are relevant to your business. By so doing, you will be able to generate greater awareness about the products and services that you are offering.

Tweepi

This tool is very important when it comes to managing your Twitter account. It makes it very easy for you to find new and interesting people to follow. It helps you grow your Twitter presence with quality individuals that can relate to the products and services that you are offering. It also allows you to know the people that are no longer worth connecting with so that you can unfollow them if you want.

3 Tricks To Finding More Focus

It is not all that hard for you to stay focused and concentrated on whatever you want to do in the workplace or in your life in general. There are many good tricks that you can use to become focused so you can fix up whatever you are trying to manage.

1. Establish an environment that is conducive to your focus.
Many people often fail to focus because they may struggle to concentrate on whatever it is they want to do. If you keep a healthy environment going in your home or workplace then you should actually stay focused. This means that you have to clear out anything that you know can be a distraction to your work at large.

It’s also a good idea to make that environment comfortable. Keep chairs and other pieces of furniture that you know are comfortable ready for you and anyone else in your space to utilize.

2. Make sure that you prioritize everything that you are doing.
You must be fully aware of how much time you are spending with certain types of functions in mind. You’ll have to think about prioritizing different types of tasks based on what you know you can do first and what you feel you need to complete ahead of time.

You must prioritize everything that you are doing so you’ll control your efforts the right way. Plan your events ahead of time so you’ll know what you should be doing. This will provide you with solutions that are effective and sensible for whatever you want to complete.

3. Understand how you can manage stress in your life.
It’s easy to become distracted by different things because of the stress that might come about in your daily life. However, if you understand how to manage stress then you’ll easily figure out what you want to do with your life at large.

You need to especially encourage yourself to be a little more active and productive in whatever it is you want to do. Think less about what could go wrong in your life and think about how you’re going to use different ideas for what you plan on doing while also leaving in some extra time for work. This can be based on the stuff that might get in the way as you’re trying to do certain functions.

On a related note, think about scheduling some times for rest. If you give yourself a bit of time to rest then you need to think a little more about when you are going to fix up different issues over time. This is to give yourself more of an effort to take care of whatever you want to do.

How One on One Business Coaching Can Help

Business coaches can be a powerful tool for any business environment. They can help business managers in innovative companies to understand and take the next step in solving a specific technology or business development. A business coach can help your company reach the next stage in product development.

When business coaching is done on a one on one basis it can be offered in many forms such as weekly or monthly and each session can last from a couple of hours to a full day. Monthly programs tend to work well with small to mid size businesses where there is only one owner or one partner. The company’s commitment to business coaching should be long term. On average 9 to 12 months is the commitment period. Most business coaches can create custom packages for you.

ROI for the Business Owner
Using the unique approach of having a business coach work with your management team or other employees, can be highly beneficial to your ROI. The increase in profitability using a business coach is well documented. Business coaching can result in a larger market share, improved talent retention, lower operating costs, improved marketing, faster methods to get the product to market, greater customer satisfaction and overall streamlining. The use of personal that’s from outside the organization can help you to see things differently and help you to grow and prosper.

You Have the Choice
The business coaches one of the most powerful word is ‘choice.’ A person can choose to make change, to grow, to learn, to evolve. In fact, no matter what your choice is, change is going to occur. The change will bring about a new environment and it can reunite your passion and change your perception, which becomes your reality. Innovative leadership is a powerful tool for any business.

Business coaching does a great job of increasing self awareness, and helping a business owner see how they are being perceived and then redefine that perception. A business coach can help you to identify the core strengths and core behaviors of the management and leadership team to ensure all involved clearly understand how to select and optimize the most powerful asset any business has – that is the human potential. The reality is the success or failure of any business comes down to the humans that are involved and the decisions that are made. Coaching allows you to look at old habits and then choose new ones that are more powerful strategies.

6 Tips to Increase Your Social Media Marketing Success

If you want to improve your social media marketing, you’ll want to implement all or some of the best tips used by successful companies.

#1 Add Hashtags That are Related
Make your posts instantly recognizable to your followers/fans use a hashtag ties to your product or brand. Use the same hashtag consistently. For example, Samsung uses the hashtag #samsungtips anytime it shares product information. You can create a dozen or so hashtags that you use. Assign each to a specific type of post.

#2 Build Communities That are Branded
According to a recent Facebook announcement in 2015 users are going to see fewer posts on their newsfeeds that are promotional. They recommend that instead brands take the time to build communities on their websites where they can offer followers bonuses that aren’t available elsewhere. In this manner you can effectively control the content your followers see while offering them incentives.

#3 Create a Regular YouTube Posting
Video is a key component in every social media strategy and you should add a new video to your YouTube channel on a regular basis. Top brands will add around 8 new videos every 14 days that are on average just over 3 minutes long. So, you see they don’t have to be long and time consuming, but they do have to be consistently presented.

#4 For Your Events Create a Facebook Cover
Did you know you have prime real estate on Facebook? If you answered no, you aren’t alone. Many don’t see their cover photo for the important role it plays. You can leave your cover photo the same all the time to create consistency and brand recognition or you can change it on a regular basis to promote events, sales, season changes, etc. Think of your cover photo as a billboard that reaches your audience.

#5 Fullfill the Requests of Your Followers
Today’s customers depend on social media for product support. It’s important that you check your Twitter notifications and Facebook pages often so you can provide a timely response to any questions or comments. Quickly replying will have a very positive effect on your business.

#6 Regularly Evaluate How You Approach Your Social Media
What works for one business might not work for another. What works for one product may not work for another. That’s why you should evaluate how you approach your social media on a regular basis. Know whether your approach is working or not.

Foundation Textures

Foundation makes the skin look smooth by giving it a healthy natural complexion while helping to make it appear as flawless as possible.

There are various different types of foundation textures on the market and you need to find the one that suits your complexion the best.

Sheer foundations are one of the better choices for helping to give you a more natural look.
Sheer foundations generally contain silicon which helps them to glide easily over the skin without giving you an oily look.
By using this type of foundation sparingly it can appear as though you don’t have any foundation on at all.

Oil based foundations are excellent for dry or flaky skin.
As many oil based products can appear to be a little bit heavy, it might be wise to add a few drops of toner to the solution before applying it.

Matt foundations on the other hand dry out extremely fast and they need to be applied rather quickly while taking care to blend them in well at the same time.
These foundations can be good for people with oily skin as they tend to remain matt for longer.

Cream foundations are excellent for people with aged skin as they help to cover surface lines and wrinkles while still maintaining a natural finish.

Light reflecting foundations have specially shaped particles that help to give a youthful appearance by reflecting the light off the skin.

Along with the many different developments that are being made with skincare products you can buy foundation now that is light responsive.
This foundation has special pigments that are receptive to the light and they will change according to the natural light conditions.
There will even change according to electric lights and in doing so will remain a color that looks the same in the various different conditions.

Learn How to Supercharge Your Videos

If you are new to using online marketing videos you are likely excited to discover just how beneficial this technique is to building email lists and increasing sales. What some beginners are not aware of is the ability to actually supercharge those videos to maximize their effectiveness. Let’s look at how you can give your marketing videos a real boost.

1. Start by creating a campaign. If you want to get your videos notices, you will need to think beyond just standard videos that everyone is creating and showing. After all, if your video looks like everyone else, it’s going to blend in and it won’t get noticed. If you want a greater reach and you want more exposure, you need to generate a series of videos that are content rich, which you will publish regularly. This is going to create excellent synergy around the content you’ve created. It will also let you build on your brand identity with each video that you release.
2. Always make sure that you have a call to action. Whenever there is an opportunity to ask your viewers to take action use it, but it is especially important that you have a call to action at the end of your marketing video. Ask them to go to a website, ask them to sign up for your newsletter, ask them to visit your blog, ask them to comment on your video, ask them to complete a survey, etc. Whatever it is you want from your viewers, you need to ask.
3. Never ever make a sales pitch at this stage. There’s so much sales clutter floating around on the internet and you need to not get caught in this trap. Selling your products and services is fine. However, you should not use your video to do this. Instead, your video should discuss a problem, solve a problem, etc. It should support others.
4. Try to create videos that are different from every other video in your category or with your keywords. Make your video different, make it stand out, make it memorable. Create a video that viewers want to watch more than the competitions.
5. Put a great deal of attention into your keywords so that you make the best choices. Use one of the free tools that can help you with your keywords. You might also consider using keywords that are less common than the most popular.

When you supercharge your marketing video, you supercharge your results.

10 Effective Social Media Marketing Tips

Improving on your social media presence will automatically increase your online sales in a dramatic way. Here are the top 10 effective social media marketing tips.

1. Use Attention-Grabbing Backgrounds on your YouTube Videos

Your online presence on YouTube and other social media sites that allow users to upload product videos can help you grow your business. You can get more views by creating persuasive, attention-grabbing thumbnails for your video.

2. Build a Strong online Presence on three or More Platforms

Avoid using one or two social media platforms to set up your online presence. Using three or more platforms will give your potential clients a wide variety on which they can get in touch with your services. Platforms such as Facebook, Twitter, Pinterest, Google+ and LinkedIn provide some of the best places that you can promote your products or services.

3. Hook up with Twitter’s Mobile Users

You can now Twit special messages to a selected group target. Doing a promoted post that targets people who posses Smartphone devices will allow you to catch them while they are out and about, when they are least expecting your updates. They might be near your business, making it much easier to buy your products or far and therefore finding more time to reach your services.

4. Think of Social Media as a Publicity Engine for Content

Use social media platforms to create quality contents that will drive traffic back to your web pages. Your content should always function as marketing tools and be able to convert online traffic into customers for your products or services.

5. Build Influential Relationships with Google+ Reverse Image Lookup

Individuals marketing inside Google+ play a key role in determining links from sites that Google rank highly. You should always build influential relationships with authors that Google already think highly of. Find an author whose image shows next to highly indexed content and create a plan to build relationships with them.

6. Stay Top of Mind Using LinkedIn Tags

You should consider tagging your LinkedIn contacts through special lists of groupings. Always avoid sending email blasts to every one of your connections in LinkedIn platform. Targeted messages create a feeling of trust that will increase your sales in a dramatic way.

7. Research Popular Content from Your Competitors

Know who your business competitors are and the type of contents that are popular with their audience. You can then come up with almost similar varieties with an aim of winning their hearts.

8. Attend Live Events

Attending live social media events organized by your local community may help improve on your product reach out. Live events also provide a good platform for networking with new clients.

9. Include an Original Photo in Your New Contents

Avoid reusing photos that were posted in your previous contents. Putting in fresh, original photos for your new contents will create a unique and engaging marketing atmosphere.

10. Grow your Online Presence by Giving Away your Best

Always provide content that is 100% before publishing in social media platforms. This will help your clients in creating the much needed trust that your products are authentic. You should always be at your best as you market your business online.

These tips will help you establish your business presence on social media sites.

How Business Coaching Works

We hear a lot about business coaching these days, but you may not actually understand how it works and what it’s really all about. In fact, you may have considered business coaching, but then changed your mind because you weren’t really sure your company needed it.

Business coaching will apply the essential coaching principles to every part of a business or organization. It will follow meticulous and detailed methodology to ensure both facilitative coaching processes and management consulting tools are employed and put into place in the manner they should be.

It is acknowledged just how important the role of employee productivity is to any business or organization. Therefore, it is also interesting and important to know about the productivity components and their role in the business success.

Employees at every level of the organization must have the proper skill and the skills they have must be properly used. Employees need to be motivated in order for optimal productivity to occur and for the corporations or organizations’ vision to be fulfilled.

The matching of skill and experience of employees to positions within the company or organization is generally managed through the HR department that is responsible for creating the HR processes including recruitment and training. Management teams usually manage the planning and use of staff to get the highest production. However, few companies actually manage employee motivation very well. It is rarely recognized or understood. Recent motivational studies that have been done by Harvard research confirm this.

Motivating your employees by throwing incentives at them, can work for a short time; however, if you want sustainable motivation there must be an alignment between the employee’s personal goals and aspirations and the company’s needs. This alignment is what the business coaching process can do for a business or organization and it is also where the success lies.

The Business Coaching Process
There is really no such thing as a generic business coaching process. Solutions should be catered to each businesses needs. The process will look much different for a company that is restructuring one department than a company that is undertaking a cultural shift throughout the organization.

Business coaching is a powerful tool that can transform a business form just surviving to highly successful. It can help to change the way processes flow within an organization or create an entirely new workplace environment. Business coaching is limited only by your needs and your budget. There are few companies that can’t benefit from an outsiders viewpoint and skills. Business coaching can be a valuable investment.

10 Quick Tips to Gain More Focus For Your Business

If you have ever been trying to get a little more focus for your business efforts then you should think about a few sensible ideas for making your business work a little more effective. Here are a few tips that you can easily benefit from.

1. Start by keeping everything as organized as possible. It is much easier to keep your business work under control and easier to manage if you are organized quite well. You will easily understand whatever it is that you are trying to do with your work if you are organized as well as possible.

2. Take a closer look at the goals that you are trying to set. See what your progress is for all of your goals and figure out solutions that you know will be easy to manage.

3. See if there are any times where you can work on your business efforts without any interruptions. If you know of times when others are not going to be in your way then you should have a relatively easy time with getting your business efforts in check.

4. Think about one goal for each day. If you focus on just one goal each day then it will become easier for you to finish up everything that you want to do.

5. Understand when your clients are important and when certain people you are working for aren’t clients. Think about who’s going to be more likely to pay you for what you do.

6. If there’s a way how you can automate certain functions then feel free to do this. It can help you to figure out what’s right in your workplace.

7. Think about what you enjoy doing the most and try working on that at the start. The things that are easier to do should be the first ones that you can finish off so you’ll have time for other stuff in your life.

8. Keep all notifications at work off for a bit. If you keep any program or item that notifies you of certain things off then you’ll easily stay focused on what you really want to do.

9. Time yourself properly based on when you should be working and when you need to get stuff done by. This should really keep you motivated and in check.

10. Plan your work out ahead of time. Think about when you are going to do your work and consider the timing for how everything is to be done and it should be easier for you to manage whatever you have to do.

6 Social Media Tips You Need to Know

Social media has so much to offer and your business is missing out on revenue if you aren’t taking full advantage of it. These 6 social media tips will help you maximize your marketing.

#1 Know what time is the best time to tweet – There are some solid rules about when the best time to tweet is and which days are best. Look at your Twitter activity and determine when you get the most activity and interaction on your feed then plan your upcoming tweets to work around those ‘hot’ times.

#2 Ask Questions on Your Facebook Page
Ask a question, get a response. Questions are excellent conversation starters and they are also a good way to do a little market research. Turn a picture into a questions. Choose a trending topic and include a hashtag, then watch your interaction go through the roof. Your hashtags are a key way to draw people to your page.

#3 Update or Edit Facebook Posts
It’s a breeze to edit your posts on Facebook, which makes it easy to add to an existing post. For example, let’s say you ran a contest and now you have your winner. You can simply edit the original post and add who won the contest. It’s the easiest way to validate the giveaway too.

#4 Spend Time on Twitter Interacting
It’s important for you to have a presence on your social media channels and that includes more than just posting. On Twitter rather than just tweeting respond to tweets your followers have made. You’ll be amazed at how this can really grow interest and followers. It’s a great way to connect with your followers and they feel like you are connecting with them.

#5 Go for a Branded URL
The shortened URL is pretty standard these days. But you can take it even further and create a branded URL that will keep your website or brand in the minds of visitors. It also helps you to create tracking information that can be very valuable in helping you make sound decisions.

#6 Have a Good Call to Action
Whether you want your visitor to buy something, say something, explore something or do something you need a good call to action to get them to act in the way you want. For example, save 40% by entering code TodaySale20.

These 6 tips will help you to make the most out of your social media.

Fake Tans

For a great way to have that ‘healthy’ tanned look without the damage that can be expected from sun exposure you should consider using fake tanning products.

These products have come a long way from the days when a person wearing fake tan could be spotted a mile away looking like a carrot with their orange skin.

There are two important areas when using fake tans that you need to consider.

The first one is to choose a coloring that is no more than two shades darker than your natural coloring.
To go any darker than that will look unnatural unless you prefer to look like George Hamilton and appear as though you have been baking under the sun for the best part of your life.

The tan needs to appear natural and if it is too dark it will be obvious that you are wearing a fake tan.

With many products you will need more than one application and where this is so, you should always wait for the tan to dry between applications before deciding whether to apply another layer.

Often the tan will dry slightly darker than anticipated so an additional layer might not be required.

Another area where you will need to be careful is in the application of the tanning products.

The skin needs to be clean before applying the tanning products and care needs to be taken to ensure that it is applied evenly to remain streak free.

The higher quality tanning products will generally be a lot easier to apply and there will be less chance of having unsightly streaks after application.

Artificial tanners allow you to wear lightly tinted or transparent foundations and powders.

You can also wear a lightly tinted moisturizer that will enhance the natural look of the artificial tan.