If you consider yourself a beginner when it comes to making online marketing videos, we have some great tips for you. After all, your real goal is to be successful right from the start. So let’s have a look at 4 of the best tips you’ll ever find.
Best Tip #1 Don’t Make Your Video a Lonely Video
One of the most common mistakes beginners make is to sink their entire budget into one high quality video and hope that they get the success they are hoping for from that video. The vision is to instantly create brand recognition and step ahead of the competition increasing their revenue ten-fold.
Let’s rewind. While this can happen, it’s not the norm and you are gambling your entire video budget on one production. A wiser choice would be to create a series of videos. Don’t make one video and leave it hanging there all by itself. View your video as part of an ongoing marketing campaign, so when you begin to create your video think of a dozen or so topics that tie together that you could produce a video for each. The videos can be short – in fact, viewers have a short attention span, so the faster you can get to the point and give them the important information the better. So instead of investing your entire budget in one video why not break it into at least six videos or even more.
Best Tip #2 Reduce Reuse Recycle
Before you spend a bunch of money to create your video, first look at what you have handy. Perhaps you have some sales material from your supplier, perhaps there is industry material available, consider using staff interviews or guest interviews, include customers in your video, do a tour of your facilities or office, try doing a ‘day in the life,’ video. Just get creative and use what’s around you to keep costs down and make your videos really interesting.
Best Tip #3 Take Advantage of Events
This is yet another way to get some great content for your video. Events provide some great opportunities for material. You may be able to capture live product demos, presentations you do or another member of your company does, interview with speakers and visitors, etc. The key is to be creative and take advantage of the resources that are there for you to use. That’s how you can really make interesting videos and keep your costs down.
Best Tip #4 Make Videos That Work on All Devices
The number of professionals that are accessing content while they are on the go keeps growing. The number of individuals professional and non-professionals, your potential customers are busy and they are taking advantage of smartphones, tablets, iPads, and other mobile devices. That means you need to make sure that you create a video that will work across all devices. This will give you the maximum exposure and distribution, which equates to the highest sales opportunities.
If you incorporate these 4 best tips into your online marketing video, you are setting yourself up for success.